Now that Google’s algorithms have changed, web directories aren't a popular choice among SEO marketers. However, that does not mean that web directories are utterly pointless. Web directories remain to be a ranking factor notably for small and medium-sized businesses.
These web directories are a source of business links for customers. As a business owner, you get to gain trust and web traffic. Ask yourself, "Will my target market visit this site directory? If it's a yes, then, got for it! Otherwise, don't waste your time.
There are still web directories that are still relevant this 2019. Many of these websites I will mention have even evolve from being a simple site listing to a comprehensive website with many tools and functions. Read all about the different websites below:
- Yellow Pages
- Who doesn't know Yellow Pages? During the pre-internet era, we all have these thick yellow tomes at home!
- Back then, when we want to search for a business, we consult the Yellow Pages. Now, they shifted from offline to online. The Yellow Pages website is popular among 50 key cities in the US.
- You can get your free YP listing, but other features and advertising options are not. Create a profile, specify business hours, and provide coupons & hot deals - all these and more are doable once you sign up.
- The website has a pretty high conversion rate. There are over 60 million who visit the Yellow Pages website on a monthly basis, and 91% of those visitors contact a business within the day.
- HotFrog
- Since its inception in 2005, it has helped more than 120 million businesses globally.
- With HotFrog, you can list your product, add images, create coupons and put your business' unique approach and personality in front of people searching online. Plus, Hotfrog provides reporting tools so you can directly know what proucts work and not work.
- Today, Hotfrog operates outside Sydney and Perth, and they have offices in 38 different countries. Every month, there are over 1.6 million people visiting Hotfrog, and they receive 372,000 business inquiries.
- MerchantCircle
- MerchantCircle guarantees that you will “find the best local merchants.” You can search and interact with more than 2 million merchants.
- As a seller, MerchantCircle offers your own business listing, automated marketing, and search engine marketing. You are also assured of substantial exposure to millions of people. There were over 100 million visits in 2018 alone.
- B2B Yellow Pages
- Don't let its website fool you. It may look like an old 90s website, but the B2B Yellow Pages still manages to get 500,000 visits each month. Plus, there are more than 16 million businesses listed on their site.
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